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Lead Magnet Measurement Plan

Core metrics​

  • Landing page visits
  • Email form submissions
  • Submission conversion rate
  • Guide downloads
  • Welcome email open rate
  • Welcome email click-through rate
  • Discovery call bookings
  • Community waitlist joins
  • lead_magnet_view
  • lead_magnet_email_submit
  • lead_magnet_download
  • discovery_call_click
  • community_waitlist_click

Reporting view​

Create a weekly report showing:

  • Traffic source
  • Conversion rate by channel
  • Top devices
  • Top countries
  • Drop-off points
  • Follow-up actions generated